Small Businesses Cope with Rising Shipping Costs

With ever-soaring fuel costs and the resulting rise in shipping rates, many businesses may find their profit margins shrinking even as production increases.


With ever-soaring fuel costs and the resulting rise in shipping rates, many businesses may find their profit margins shrinking even as production increases. Many small businesses use e-commerce in the start-up stages, but with the recent rise in shipping rates, owners are looking for ways to reduce shipping costs.

In-House Strategies

  • Postage meters are an inexpensive way to save time and money for companies that either ship very small, light-weight products or for those where shipping is a smaller portion of their overall product delivery. A postage meter will weigh packages accurately, assess precise postage charges and print the shipping label. By taking the guessing out of shipping estimates, both your company and your customers will be satisfied, and shipping overages will be eliminated.
  • Compare services and pricing for each carrier on common shipping requirements. Factor in delivery time as well as shipping costs; customers’ satisfaction is higher when delivery times are shorter. Eventually you’ll gain a picture of what shipping criteria is best met by which service. FedEx Express has overnight and 2-day delivery options for small packages, but if your shipment is heavy (more than 10 pounds) and isn’t under strict time constraints, it might be more cost-effective to use FedEx Ground service.

Outbound Shipping Solutions for Larger Volumes 

  • Consolidating orders into less-than-truckload (LTL) freight shipments (more than 200 pounds) could save you even more on shipping. If your company has multiple products going to the same customer, it might make sense to consolidate them into one shipment and use an LTL freight carrier such as UPS Freight or YRC Freight. You’ll pay quite a bit less than parcel or express service, and your liability coverage will be much better as well, should there be any loss or damage in transit. 
  • Work with a third party logistics (3PL) company. If you don’t have the time or resources to figure out which carriers and services would be best for your shipping volumes, a company such as PartnerShip can handle the logistics for you and often negotiate a better overall shipping rate for you.

Inbound Shipping Costs

  • Small business owners may lump their inbound freight costs into the cost of goods, but poor inbound freight management can severely impact your gross profit margin. Be sure every vendor invoice is reviewed for hidden fees. Vendors can inflate “Shipping and Handling” fees to compensate for lower-priced items. 
  • Send routing instructions to your vendors specifying which carriers you want them to use when shipping you your products. You can also set up a direct billing account for vendors that ship to you via FedEx or LTL freight carriers through your 3PL partner. With a direct relationship, you’ll be able to track shipping volume, putting you in a place to negotiate a better overall rate. 

Small businesses must continually adjust their practices to survive and grow in today’s economic climate. Adapting to rising shipping costs is something your company can’t afford not to do.

This article is brought to you by PartnerShip, the company that manages the PMPA Shipping Program. For more information or to enroll, visit PartnerShip.com/28PMPA, email sales@PartnerShip.com, or call 800-599-2902.