Tell It Like It Is

When was the last time you reminded your customers of all the specialized services and other value-added processes you provide as a supplier? Are your customers truly aware of the behind-the-scenes work you do on their behalf to ensure the finest quality and on-time delivery?To assist Precision Machined Products Association members in taking an inventory of what they bring to the buyer/supplier relationship, PMPA's marketing committee recently completed a Marketing Strategies bulletin titled "Value Added: What Value Do You Bring Your Customer?" This project was an objective identified through the association's 2001 strategic planning efforts. "The (marketing) committee jumped right on this objective from the strategic planning com-mittee, which aims to help PMPA members address the subject of value added with their customers," says marketing committee chairman Jim Wrenn of Hudson Precision Products, Inc. (Broadview, Illinois).


When was the last time you reminded your customers of all the specialized services and other value-added processes you provide as a supplier? Are your customers truly aware of the behind-the-scenes work you do on their behalf to ensure the finest quality and on-time delivery?

To assist Precision Machined Products Association members in taking an inventory of what they bring to the buyer/supplier relationship, PMPA's marketing committee recently completed a Marketing Strategies bulletin titled "Value Added: What Value Do You Bring Your Customer?" This project was an objective identified through the association's 2001 strategic planning efforts.

"The (marketing) committee jumped right on this objective from the strategic planning com-mittee, which aims to help PMPA members address the subject of value added with their customers," says marketing committee chairman Jim Wrenn of Hudson Precision Products, Inc. (Broadview, Illinois). "We hope this Marketing Strategies bulletin can be a guide to assist mem-bers in educating their customers about the real value they bring to the supply chain. As North American producers of precision machined products, we need to be proactive with our customers in our efforts to compete in a global economy."

The bulletin is one element in the marketing committee's efforts to address the subject of value added education for PMPA members. (Marketing Strategies is available to PMPA members only.) The committee plans to offer additional value added education at the 2002 Marketing Seminar.

Members may access this Marketing Strategies bulletin via PMPA's Web site. Go to the "Resource Center" page, scroll down to PMPA Marketing Bulletins, and this opens to a list of Marketing Strategies Bulletins. (The value added bulletin is dated 12/5/01.)