News To Use

When considering the content of your site, be sure to think about what news you can provide to your visitors. But make sure it really is news. Put yourself in the visitors’ shoes, and consider what you would want to see on a News page on an industry site you would visit.

While I’ve often been considered sentimental, and I tend to get caught up in good memories from time to time, I try really hard not to be one to live in the past. I believe strongly in learning from the past and using that knowledge to make a better future, for both my personal life and my work. To carry out this axiom, it often makes sense to pay attention to what others have learned from their own experiences.

Most people realize that the Internet provides endless opportunities for learning, but it is the big-picture awareness that it brings that really makes a difference. This incomparable research tool, with unprecedented accessibility, allows the average person to take in events that are happening anywhere in the world. Many Web sites offer a News section that provides listings of upcoming events for the company, organization or industry as well as reviews of recent activities. These pages, obviously most effective when updated regularly, allow the visitor to easily keep up with important business.

When considering the content of your site, be sure to think about what news you can provide to your visitors. But make sure it really is news. If it’s not immediately relevant, and it can’t be updated consistently, it probably should not be labeled as news. Put yourself in the visitors’ shoes, and consider what you would want to see on a News page on an industry site you would visit.

Then when your site is built and on a regular maintenance schedule, step back and think about what lessons you learned along the way. If you’re feeling particularly reminiscent, you might check out toys, cars, electronics and other wonderful memories from a bygone era at www.retrothing.com.