Heartland Named North American Importer for Large Machine Tool Manufacturer

Fair Friend Group has named Heartland Machine & Engineering its exclusive North American importer for its Korean product line FFG I DMC.

Taiwan’s largest machine tool maker, Fair Friend Group (FFG), has named Indiana-based Heartland Machine & Engineering its exclusive North American importer for its Korean product line FFG I DMC. 

DMC Korea was acquired in January last year by FFG. FFG recently integrated the DMC product line into its global machine concept and established FFG I DMC, now positioned as one of South Korea’s top three machine tool manufacturers.

The acquisition has allowed Heartland to continue its 3-year history as a national leader in DMC machine sales. This leadership position played a pivotal role in selecting the company as the North American importer for FFG/DMC under the name FFG I DMC by Heartland.

“Heartland’s extensive knowledge of the DMC product line and the sales success they’ve had with the product gives us every confidence that they are the right partner for FFG I DMC as we work toward expanding our market in the U.S., Canada and Mexico,” says David Chu, president of FFG I DMC.

“Mr. Goin has already established a team of strong distributors in key regions throughout North America, and this will strengthen our presence and provide a high level of service and innovative solutions for our customers.”

Heartland began representing the DMC product line in 2012 and was able to establish a strong Midwest presence quickly, which it attributes to grassroots efforts, understanding market needs, and the ability to fill a gap in industry needs.

“Our sweet spot is providing exceptional value at a fair price with machines that are reliable and high performing,” says Tom Goin, president of HME. “We focus on unmatched quality and customer service, with competitive pricing and quick turn-around. The most significant key asset is our experienced team and engineering integration into the sales process.”

FFG I DMC by Heartland currently has distributors in 37 states and Canada. All of the distributors attended a recent FFG I DMC distributor open house where they were immersed in product technology education, hands-on demonstrations, and product automation capabilities.