New V.P. Marketing and Communication at Sandvik Coromant

Björn Roodzant has been appointed V.P. marketing and communication at Sandvik Coromant.

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Björn Roodzant has been appointed V.P. marketing and communication at Sandvik Coromant. He takes over for Jessica Alm, who recently became executive V.P. and head of group communications at the Sandvik Group.

“I am confident that Björn will bring experience and new ideas into our marketing and communication. He has a strong strategic ability and will develop our activities based upon our customer’s needs,” says Klas Forsström, president, Sandvik Coromant.

Mr. Roodzant most recently served as senior manager global web, mobility and e-marketing at Sandvik Coromant. Prior to that, he was director of communications, Sandvik Coromant U.S., where he drove US marketing operations, including communications, public relations and online marketing.

His new role includes the overall global responsibility for marketing, internal communications, marketing communication, public relations, web, marketing relations, technical marketing, Productivity Centers and Sandvik Coromant Academy. As part of the Sandvik Coromant Management Group, he is responsible for driving a global way of working within marketing and communication.