Sandvik Coromant Appoints New Executives

Sandvik Coromant appointed John Israelsson president of the new business area, Market Area Americas.

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Sandvik Coromant appointed John Israelsson president of the new business area, Market Area Americas. Jamie Price, currently the V.P. of sales, will succeed Mr. Israelsson as president of Sandvik Coromant USA.  

Mr. Israelsson’s new role supports the company’s new strategic business direction, to become a more global organization. As president of Market Area Americas, Mr. Israelsson will be tasked with leveraging performance, growing sales and increasing the gap between competition, as well as increasing synergies between the USA, Canada, Mexico, Argentina, Brazil, Chile and Latin America.
Mr. Price joins the Market Area Americas management team, reporting to Mr. Israelsson. In his new role as president of Sandvik Coromant USA, Mr. Price will assume responsibility for the company’s operations, sales and marketing, strategic planning, development, expansion and profitability.