Sunnen Products Company Forms New Indian Joint Venture

Sunnen Products Company is adding to its base of 11 global operations by forming a new joint venture with its India distributor, Precision Honing Solutions Pvt. Ltd., a part of the Omira Group.

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Sunnen Products Company is adding to its base of 11 global operations by forming a new joint venture with its India distributor, Precision Honing Solutions Pvt. Ltd., a part of the Omira Group. The new company, Sunnen India Pvt. Ltd., will have operations in Mumbai and Chennai under the leadership of Tobias Roffler. Precision Honing Solutions has been the exclusive India distributor of Sunnen honing systems and tooling for almost 7 years. The new company–employing 12–will also provide sales and service in Bangladesh.

"This joint venture makes an important statement about our commitment to the significant number of customers we already have in India, as well as those customers we hope to acquire," says Mike Haughey, COO, Sunnen Products Company. "This new operation will enhance our competitiveness in the region and reduce leadtimes on sophisticated projects. India will continue to be one of the fastest growing economies in the world. As customers become more sophisticated and environmentally aware, the product performance improvements gained from honing will only increase demand."

Omira Group formed its distributorship Precision Honing Solutions Pvt. in 2008 in Mumbai to sell Sunnen equipment to job shops and high production manufacturers. The company has developed more than 750 customers and sold more than 250 Sunnen honing systems in India, with great success in the agricultural and automotive equipment sectors.

"We have seen growing sales for Sunnen's more advanced systems, which is a clear indicator that India's engineers and manufacturers are designing and producing products that need honing to reach their performance goals," says Tobias Roffler, general manager of Sunnen India. "We see a strong future ahead for the new company."