1/15/2018

Every Shop has Stories to Tell

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Hearing real-life examples of challenges, problems and pressures that always accompany the manufacturer of technically challenging precision metal components helps customers relate to your company.   

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There is a story behind each shop’s projects, and according to John Wirtz, president, Pinpointe Marketing LLC, your shop should share these stories whenever you get the chance. He says hearing real-life examples of challenges, problems and pressures that always accompany the manufacturer of technically challenging precision metal components helps customers relate to your company.   

“The real payoff comes when you train the people who will be interfacing with the customer how to put those resources in the context of a story and says, ‘Here’s how our customer’s life got easier by working with us’.”

He adds that stories resonate better with customers than pure data, especially when they relate directly to the situation the customer is trying to address.

To read more about Mr. Wirtz’s marketing strategy, read “Tell Your Story to Sell What You Do.”


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