'Media Usage in Manufacturing' Survey Results

Annual report reveals demographic characteristics and media usage trends of today’s manufacturing technology buyer.


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Gardner Research, the market intelligence division of Gardner Business Media Inc. (Production Machining's parent company), has announced the results of the fifth annual “Media Usage in Manufacturing” survey of industrial professionals. The full report including complete survey results, insights on industrial marketing trends and buyer behavior is available here

The survey, completed in the first quarter of this year, includes a group of 2,288 respondents composed mainly of executives, managers and engineers at companies engaged in durable goods manufacturing.

The survey results include observations and raw data investigating primary trends in business-to-business industrial marketing and media usage. Specific topics include: buying cycle behavior, search, mobile, media usage, social media and vendor selection.

Commenting on this year’s key findings, Rick Kline, Jr. group publisher & vice president noted “Along with delivering insights into how industrial professionals are using media, this year’s survey is a positive commentary on the strength of North American manufacturing. Respondents indicated they are researching products, processes and services more frequently and using more types of media to conduct their research. The strong survey participation and increased research activity illustrates manufacturers’ investment in evolving and expanding their businesses.” 

Read the full report here