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Spotlight Your Company Digitally on National MFG Day 2020

NAM explains how companies can participate virtually in the National Manufacturing Day on Thursday Oct. 2 to kick off the month-long celebration.

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Companies like Roush Yates Manufacturing Solutions create videos to show off their capabilities.

Companies like Roush Yates Manufacturing Solutions create videos to show off their capabilities.

Companies can show how manufacturing keeps America moving during National Manufacturing Day 2020 on Oct. 2 and throughout the month-long celebration. With social distancing guidelines in place throughout much of the country, manufacturers can rely on a variety of virtual programming options to help show the reality of modern manufacturing careers.

Held annually on the first Friday in October with events that continue throughout the month, MFG Day — Manufacturing Day encourages thousands of companies and educational institutions around the nation to open their doors to students, parents, teachers and community leaders. As manufacturers seek to fill 4.6 million high-skill, high-tech and high-paying jobs over the next decade, MFG Day empowers manufacturers to come together to address their collective challenges so they can help their communities and future generations thrive.

This year, MFG Day includes a strong emphasis on engaging digital and virtual events. With manufacturing careers at the heart of some of the most impactful work being done in response to the pandemic, this event is a great opportunity to shine a spotlight on how manufacturing careers have made a difference. In advance of this year’s MFG Day, The Manufacturing Institute — the workforce and education partner of the National Association of Manufacturers — held a webinar which includes tips to help manufacturers plan virtual events.

Before planning your own event, consider reaching out to local or regional groups to see if there is an existing event that you can co-host or participate in. Also, consider partnering with other manufacturers in your area or industry to produce a virtual event.

Here are some quick tips from the Manufacturing Institute to help plan your virtual programming:

  • Provide a welcome message from senior leadership.
  • Offer an overview of the importance of manufacturing to the economy in your community.
  • Explains what your company does and give participants a sense of career offerings.
  • Film a video tour of the facility to show viewers the technology and tools you use every day.
  • Record interviews with employees or a conversation with a panel to allow young people to hear directly from the people who work at your business.
  • Create a survey to track how the event changes your audience’s perceptions of manufacturing—for example, ask participants about their interest in a manufacturing career both before and after your presentation.

During the webinar, a range of manufacturers and partners presented their plans for MFG Day:

  • Allegion will feature a full virtual experience planned through Microsoft Teams, providing a mixture of live and pre-recorded content, and will localize every event to ensure relevancy to local students.
  • Boeing collaborated with high schools, colleges and community organizations to create a virtual program, which includes videos of employees explaining their jobs and performing specific tasks, virtual tours of the company’s facilities, and videos from manufacturing interns and students. It will also offer students the opportunity to do virtual informational interviews with Boeing employees.
  • ABB is working with Edge Factor, which develops content for educators, to create a five-day virtual program that showcases science, technology, engineering, arts and mathematics. It will include on-demand content about each of those five disciplines as well as about “soft skills” such as teamwork.
  • NWIRC developed a monthlong program geared toward 6th-12th grade students in northwest Pennsylvania. It includes a digital activity packet and the opportunity to win prizes from NWIRC for worksheets and articles.
  • Click Bond is developing content for a virtual experience with an interactive website that includes career testimonials, virtual maps and how-to videos about machines and technology.