Lusas Named Hubbard Hall Marketing Director
Hubbard-Hall Inc. appoints Shelley Lusas director of marketing.
Hubbard-Hall Inc. promoted Shelley Lusas to director of marketing. Lusas joined Hubbard-Hall in 2017 as a marketing manager and, during her tenure, has shifted the company’s marketing efforts from a traditional approach to a more modern, digital and fully integrated approach that prioritizes Hubbard-Hall’s strategic product lines. In this newly created role, Lusas will report directly to CEO Molly Kellogg.
Lusas has marketing experience in communications, event management, marketing operations and digital analytics in fields such as higher education, SAAS, publishing and health insurance.
Since coming to Hubbard-Hall, Lusas has been able to leverage all of those experiences to create integrated marketing campaigns and analyze the data for continuous improvements. “I am excited to collaborate with our sales and technical teams, and promote their deep expertise in cleaning, finishing and treating chemistries and, ultimately, help our manufacturing customers be more efficient,” says Lusas.
During Shelley’s three years with the company, she has also expanded the role, impact and reach of marketing. “Shelley has proven herself to be an excellent marketer and effective team leader,” says Molly Kellogg, Hubbard-Hall president/CEO. “I can’t wait to see what she does next.”
Lusas earned her bachelor’s degree in communications from Eastern Connecticut State University in 2003.