Necedah Screw Machine Products Introduces New Name and Brand
Necedah Screw Machine Products announces the official launch of a new name and brand identity, Mitotec Precision.
“Nothing is changing in regards to ownership or the principles we’ve built our business on; this change is simply representative of our goal to become a significant player in the industry while maintaining our roots.” —John Belmonte, President
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Necedah Screw Machine Products announces the official launch of a new name and brand identity, Mitotec Precision, as well as a new tagline, “People Powering Precision.”
Mitotec President John Belmonte says, “Our new brand identity better represents what we’re all about—the power of our people. Nothing is changing in regards to ownership or the principles we’ve built our business on; this change is simply representative of our goal to become a significant player in the industry while maintaining our roots.”
The Mitotec name is a hybrid of several words and ideas that come together to form a unique and memorable moniker. The new name begins with the prefix ”mito,”meaning “threadlike” or precise. The pronunciation of “mito” also brings about connotations of strength. The second half of the name is a nod to the technical aptitude of the Mitotec team.
The new brand identity consists of a new logo as well as a new typeface. The black outer portion of the logo is a combination of the machining symbols for concentricity and parallelism. The inner section is comprised of a series of 3D dots that signify the quest for innovation and the forward movement of Mitotec Precision.
