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Schmauder Named SW General Manager

Jörg Schmauder takes over as GM of SW sales and marketing.

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Jörg Schmauder

Jörg Schmauder

Schwäbische Werkzeugmaschinen GmbH (SW) has named Jörg Schmauder its new general manager of sales and marketing. Schmauder succeeds Reiner Fries who has decided to retire after two decades in that role. 

Schmauder has more than 13 years of management experience in the machine tool industry. He has been at SW since July, working with Fries to ensure a smooth transition, which is scheduled to take place in December. SW manufactures machine, automation and system solutions and is headquartered in Waldmössingen, Germany.