IMTS 2018

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Published: 2/20/2018

Tradeshow Tuesday: Twitter on the Tradeshow Floor, Part 1
Twitter is a useful tradeshow tool for attendees and exhibitors alike. In Part 1, I make the case for using it, and in Part 2, I’ll get you started with Twitter basics to help you feel confident about using Twitter on the tradeshow floor....

Published: 1/30/2018

Tradeshow Tuesday: Strategies for Taking High-Quality Videos
Get the five things you need to know to take quality videos while you are on the tradeshow floor.

Published: 1/23/2018

Tradeshow Tuesday: Products and Popsicle Stick Action Figures
This week, I use a hypothetical scenario in which a maker of wood-based products sells sticks to be used as tongue depressors, popsicle sticks and craft sticks to demonstrate targeted product writing.

Published: 1/9/2018

Tradeshow Tuesday: Targeting Moldmakers in Product Descriptions
Being mindful of the audience that will read a product and adding language to it that illustrates the product’s relevance to that audience will help a product achieve maximum visibility and persuasiveness.

Published: 1/2/2018

Tradeshow Tuesday: a New Blog for a New Year
2018 has finally arrived. One new thing for MoldMaking Technology is a new topic for the Tuesday blog. Through August 2018, some of the Tuesday blogs will cover issues related to tradeshows.

Published: 12/26/2017

Technology Tuesday: 2017 in Review
Time flies! 2017 is already coming to a close. Cruise through this final 2017 Technology Tuesday blog to see the year in review.

Published: 12/15/2016

A Case for Trade Show “Extras”
While it is important to just walk the show floor to see what new technology is available, make sure you are checking the show for lunches, knowledge bars and other opportunities to learn.

Published: 9/30/2016

Commerce Secretary Highlights 3-Pronged U.S. Advantage
Secretary of Commerce Penny Pritzker delivered a message of optimism for manufacturing during the well-attended International Manufacturing Technology Show in September.

Published: 9/29/2016

FFG’s Jimmy Chu Comments on Acquisitions Strategy
On September 12, we sat down with Jimmy Chu, chairman and founder of Fair Friend Group (FFG). While some North Americans may be unfamiliar with the company, Chu has acquired his way to building FFG into one of the world’s leading machine tool concer...

Published: 9/23/2016

Wearing IMTS Like a Badge of Honor
Throughout my week at this larger-than-life event, from hall to hall, I witnessed several attendees and exhibitors alike announcing how many IMTS events they’ve attended.