What are you Doing to Make Your Next Email Campaign a Success?

 Email is still a valuable and productive marketing tool if used correctly.


 Email is still a valuable and productive marketing tool if used correctly. There are several important factors that should be addressed. Here’s an email checklist:

Identify yourself. Let people know who you are.
Use an attention-getting subject line. Keep it short and benefit-oriented.
Provide relevant copy. Answer the question, “What’s in it for me?”
Keep your copy focused and short. Get to the point, use bold headlines, highlight important points and give recipients a call to action.
Make sure it reflects your brand. Same colors, look and feel.
Do a text version, as well as an HTML version. Many privacy settings won’t allow images.
Make sure it’s mobile-friendly. Many emails are opened on smart phones. Make sure yours 
are formatted accordingly so you make an impact.
Use an opt-in list. This is the preferred list. If you can get it, make sure you personalize the message.
Add appropriate links. While keeping the copy short and to the point, you can always 
provide a link (to your blog, website or other URL) if the reader wants more information.
Schedule your emails. Don’t inundate your audience. The only response you’ll get is an opt-out.
Don’t forget about timing. The best days to send emails are Tuesday through Thursday, 
either mid-morning or early afternoon.