Get the Word Out

The Last Word column in our August issue covers some substantial and important ways in which information is relayed back and forth between buyer and seller.

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The Last Word column in our August issue covers some substantial and important ways in which information is relayed back and forth between buyer and seller. In “Knowledge is meant to be Shared.” Muff Tanriverdi, president, region Americas for Walter USA, discusses the impact that advances in technology have had on the expectations of customers for the ease of researching products and solutions and evaluating options, all the way through the buying process.

Mr. Tanriverdi explains that the way suppliers engage with customers has changed substantially to meet these demands. “Providing online tools and resources that are easily accessible, available 24/7, intuitive to navigate and incorporate supplier competence is vital in today’s business environment,” he says.

He goes on to explain what Walter is doing to meet these challenges, from the development of advanced web tools, to a variety of apps and software tools such as machining calculators, an e-Library and tool guides, to the use of social media.