Pferd Inc. Appoints New VP of Sales

Rafael AstacioRafael Astacio

Rafael Astacio has been appointed the position of V.P., sales at Pferd Inc. 

In this position, Mr. Astacio manages the overall company sales operation in North America, including the development and execution of strategic sales plans, aligning sales objectives with the business strategy, forecasts and budgets. 

Mr. Astacio most recently was V.P., sales and marketing for Construction Robotics. 

According to Gene Huegin, president, “Rafael brings a diverse background to Pferd having been involved not only in sales, but project management and business development. He is  familiar with our products, and we are excited to have him lead our sales effort.”

Mr. Astacio says, “I look forward to cultivating and growing relationships with the company’s diverse customer base and helping the company to not only achieve but surpass its goals.”