Using Video and Machining Demos to Tell the Story
Marubeni Citizen-Cincom’s booth features 11 machines cutting live as well as multiple video monitors highlighting testimonials from customers leveraging its machine tools to their advantage.
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The design of manufacturing trade show booths has evolved over the years. Today, large video monitors are commonly used to help promote the technology an exhibitor is promoting at a show like IMTS.
Marubeni Citizen-Cincom’s Booth 339419 in the South Building is a case in point. The 11 machines in MCC’s booth, including Cincom Swiss-type lathes and Miyano fixed-headstock automatic CNC lathes, all are performing live cutting demonstrations throughout the show. There is a video monitor at each machine, too, and a very large monitor greets attendees at the entrance of the booth. These monitors enable MCC to offer presentations about various technology and share customer testimonials describing not only how they are benefiting from the company’s offerings, but from its customer support (and that of its distributors).
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For example, in one testimonial, Justin Franklin, President of Kadon Precision, which specializes in the hydraulics and aerospace industries,
describes his shop’s move from multi-spindle cam automatics to Citizen Swiss-type CNC technology and how it benefited from machine tool distributor L.G. Evans in multiple ways including a move to a new facility.
What likely will also catch your eye in MCC’s booth is the machining cell demonstration in which a FANUC robot unloads completed parts from a Miyano BNA-42 machine and presents to a vision system that is used to automatically scan/inspect parts to separate the good from any out of tolerance. That, and the laser cutting being performed on an A20 VII, the first time MCC’s L2000 fiber-optic laser machining capability has been available on that Swiss-type lathe model. What’s not to like about lasers and robots?
