What are you Doing to Make Your Next Email Campaign a Success?
Email is still a valuable and productive marketing tool if used correctly.
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Email is still a valuable and productive marketing tool if used correctly. There are several important factors that should be addressed. Here’s an email checklist:
• Identify yourself. Let people know who you are.
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• Use an attention-getting subject line. Keep it short and benefit-oriented.
• Provide relevant copy. Answer the question, “What’s in it for me?”
• Keep your copy focused and short. Get to the point, use bold headlines, highlight important points and give recipients a call to action.
• Make sure it reflects your brand. Same colors, look and feel.
• Do a text version, as well as an HTML version. Many privacy settings won’t allow images.
• Make sure it’s mobile-friendly. Many emails are opened on smart phones. Make sure yours are formatted accordingly so you make an impact.
• Use an opt-in list. This is the preferred list. If you can get it, make sure you personalize the message.
• Add appropriate links. While keeping the copy short and to the point, you can always provide a link (to your blog, website or other URL) if the reader wants more information.
• Schedule your emails. Don’t inundate your audience. The only response you’ll get is an opt-out.
• Don’t forget about timing. The best days to send emails are Tuesday through Thursday, either mid-morning or early afternoon.
