FANUC America Partners with Jacksonville Jaguars

The Jacksonville Jaguars introduced FANUC America as a proud partner of the team and welcomed five new robots to TIAA Bank Field and the Jaguars family of gameday staff during this season’s home football games.

The Jacksonville Jaguars introduced FANUC America, supplier of robotic automation, as a proud partner of the team and welcomed five new robots to TIAA Bank Field and the Jaguars family of game day staff during this season’s home football games.

“We are excited for the opportunity to show FANUC robots to Jaguars fans,” says Mike Cicco, president and CEO of FANUC. “Companies both large and small are implementing robots and automation to help them meet their productivity goals. Ultimately, we help companies solve production challenges and stay competitive. We hope our fun and interactive demonstrations encourage people to see what automation can do for them.”

Fans visiting TIAA Bank Field on game days this season can interact with five different robots located throughout the stadium:

  • Flo – Thirsty fans visiting the Bud Light Party Zone will be served by Flo the robot, who will be helping the bartenders pour beer.
  • Lenny – In the Lower US Assure Club West, fans can challenge Lenny the robot to a running back challenge by passing a handheld ring along a zigzagged route.
  • Cheer – When the Jaguars score, Cheer the robot hoists a Jaguars flag to celebrate.
  • Jax and Jill – Always a robot team, Jax and Jill are waiting in the US Assure Club West lobby to welcome fans with a special message.

“We’re excited to add another partner who supports our philosophy of bringing first-of-its-kind activations to the stadium experience,” says Scott Massey, Jaguars senior vice president of corporate partnerships. “FANUC is a leader in automation, and we’re thrilled for FANUC robots to engage with Jaguars fans on game day, from serving fans Bud Lights, to competing against them in a fun skills challenge, to waving a Jaguars flag celebrating big moments on the field.”