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What’s in a Name?
When does a vehicle name have too many words?
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Transportation Editor,
Gardner Business Media
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When does a vehicle name have too many words?
How about:
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Range Rover Velar SVAutobiography Dynamic Edition
And that mash-up isn’t a typo.
The vehicle will be available for just one year, so the number of people who will be confused in dealerships will be consequently limited.
Here’s a bit of irony vis-à-vis the vehicle’s name and the vehicle’s design execution:
According to Gerry McGovern, Chief Design Officer of Land Rover, “The Velar is an exemplary piece of automotive design which delivers our reductive design principles.”
Seems as though the people in Land Rover Marketing missed that “reductive” part.
