Matthew Kirchner

Matthew Kirchner Columnist

Think Direct Margin over Cost Accounting

By: Matthew Kirchner

The direct margin model subracts direct costs from revenue to arrive at direct margin.

Just Like Precision Machining, Marketing is a Process

By: Matthew Kirchner

Spend money on a marketing program to grow your brand, improve your image and perhaps double your revenue.

To Communicate More, Try Communicating Less

By: Matthew Kirchner

Communication is a sign of dysfunction. It means people aren’t working together in a close, organic way.

10 Ways to Kill a Sales Call

By: Matthew Kirchner

In manufacturing, it’s so easy to show up for your sales call looking prepared, so why do so few do it?

Manufacturing Trends for the Next 5 Years

By: Matthew Kirchner

Manufacturing has seen significant change in the last decade, and this rate of change will continue.

Bridging the Sales/Operations Divide

By: Matthew Kirchner

I recently assembled a group of manufacturing industry sales and operations professionals to solicit their input on this topic.

Two Hours a Day in ‘The Gemba’ Could Save Your Job

By: Matthew Kirchner

The Gemba is the place we go to reduce cost, improve quality, create satisfied customers and build better teams.
#workforcedevelopment

Ask Critical Questions About How Your Shop Runs

By: Matthew Kirchner

'Machining: Impossible.' Sounds like a fantastic TV program. Maybe we shouldn't wait for the pilot to air before starring in our own version in our shop.

Ensure Your Next Kaizen Event is a Colossal Failure

By: Matthew Kirchner

Choose an opinionated, closed-minded facilitator; suppliers; keep out; exclude all but the manufacturing team.