9/26/2019 | 1 MINUTE READ

Annika Langéen New VP of Marketing at Sandvik Coromant

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Ms. Langéen is responsible for the strategic direction of global marketing and brand positioning for the sales area.

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Annika Langéen is now the vice president of marketing for the Americas, Sandvik Coromant. Ms. Langéen is responsible for the strategic direction of global marketing and brand positioning for the sales area.

Ms. Langéen brings her business acumen, strong familiarity of the metal cutting industry and solid understanding of sales and business processes to the Americas marketing team. She joins the team after a five-year career as the V.P. of sales for Nordic countries within the Northern European market.

Ms. Langéen joined Sandvik Coromant in 2014 as regional sales manager South Sweden and was appointed to V.P. of sales for Nordic countries in 2016. In her new role, she is accountable for the strategic direction of global marketing and brand positioning. Ms. Langéen holds Master’s degrees in technology management and science; and chemical engineering and technology from Lund University in Sweden.

According to Sean Holt, head of Sales Area Americas for Sandvik Coromant, “We are very fortunate to have Annika Langéen in our sales area as VP of marketing. She has built an excellent reputation as a trusted leader and positive role model and is known for building bridges between different functions. I am confident that the winning combination of industry knowledge, sales experience and motivational management style will positively affect our team, our partners and our customers.”

Ms. Langéen concurs, “This new role presents new opportunities for me, and I am excited to join the Americas team. My initial priority is to meet our partners and customers to fully understand the unique challenges and opportunities in this market, then translate that knowledge into action. My focus is to further develop our dynamic team of marketing professionals, so we can provide customers with a more personalized and valuable experience wherever they choose to interact with us, whether on the web, via social media channels, at trade shows and events and when visiting our production facilities and Sandvik Coromant centers for training and other events.”

Ms. Langéen’s home base is at our Schaumburg, Illinois, office which is also the location of our Sandvik Coromant Center.

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