Seco Tools Adds Director of Customer Experience

Seco Tools has named Bill Barcelona as director of customer experience. In this new role, Mr. Barcelona and his team will address rapidly evolving customer needs to enhance sales and service responsiveness further throughout the company.

Mr. Barcelona's responsibilities will include automating and streamlining processes and procedures to provide all customers with the most up-to-date, comprehensive data about their interactions with the company. He will promote effectiveness in foreseeing customer needs and focus on providing ease of use throughout distributor and end-user relationships with the company.

With a background in capital markets and technology, Mr. Barcelona joins Seco from Kasasa Ltd., a Texas-based financial technology and marketing services company, where he served as senior V.P., client success and strategy. In that role, he developed a client success team that enhanced customer service and support, yielding significant sales growth by enabling customers to take full advantage of the company's products and services.